Wonder why he was named the father of Italian fashion.
Giorgio Armani’s invincible aesthetic skills have brought about the concept of an extremely expert cosmetic collection: Giorgio Aramani Beauty in addition to a refined line of designer perfumes such as Acqua di Gio, Armani Code and Armani Privé. The entire Armani collection also comprises the latest Armani make up products that are easy to wear but turns out to be a perfect definition of sophistication, beauty and glamour.
Fashion designer Armani never thought of penetrating the world of fashion. He initially attended medical school for 2 years, pursued his fondness in photography, carried out his military duties and later on worked in a prestigious department store as a window dresser. For nearly a decade, Armani honed his passion and skills in designing as he worked for a well – known fashion house named Nino Cerruti. After his experience on fashion designing on that Italian – based fashion house, he left and started a freelance design business in 1970.
With the encouragement of his partner, Segio Galeotti, together they established Giorgio Armani menswear label in 1974, where they are particularly noted. In 1975 follows the launching of Womenswear line after progressively becoming accustomed with his designs for women. When his partner passed away in 1985, Armani’s sister teamed up with him. She is the head of the communications with regards to their company’s activities.
Giorgio Armani is known for a lot of things. Not only is he hailed the father of Italian fashion, he is also known as a fan of Inter Milan. He also is the president of Milan basketball team. He is distinguished too for constructing a mansion on the Carribean island of Antigua. He also has house located in Broni, forte dei Marmi and Pantelleria, all in the fashion home Italy. Most importantly, he was among the first fashion designers to ban models with body mass index under 18. One of his models Ana Carolina Reston died at the age of 21 after starving herself to death due to anorexia nervosa. Armani also became the first designer to broadcast an haute couture fashion show via the Internet. His Armani Prive spring/summer 2007 fashion show was aired over Microsoft Corporation’s MSN and Cingular cellular phones.
Armani’s designs for women are basically enthused by men’s wear. Vice versa, he also utilizes men’s wear cloth to create suits for women. Interesting enough. Armani has created a new style of sophistication can never be underrated. He is known today for his clean silhouette, precisely cut garments and skillfully tailored apparels.
Amongst other titles Armani got, Forbes also picked him twice as the most successful Italian designer in 2001 and in 2006. The following year, he was appointed as a Goodwill Ambassador for the United Nations High Commissioner for Refugees. In 2005, he was named the Best Dressed Environmentalist. He was the one who designed Italy 2006 Winter Olympic Opening Ceremony flag bearer’s outfits.
Giorgio Armani has launched many lines over the years including Armani Exchange, Armani Jeans, Armani Casa, Armani Junior, Emporio Armani, Armani Collezioni, Giorgio Armani, Armani Prive, and Armani Cosmetics.
The undisputed fashion designer not only spends his time on fabrics, but as well as enjoys lounging in the kitchen and investing in fine dining industry. Around the globe, he has 14 Emporio Armani cafes. In addition to this, he also built a small library under his name, owns a confectionary company, a bar in Hong Kong and two other new restaurants.
Now would you still speculate why he was labeled father of Italian design? Wonder no more. Armani has still a lot to present. He still has a lot of fabrics to introduce for the next generations.